The Birth of My Small Business

CULTVISION
2 min readOct 7, 2022

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Source: Canva

It all started with a $230 manicure. ​

Wanting a fresh set like the cute artful nails she saw on Pinterest and Instagram, our cult leader booked an appointment with a salon known for their nail art expertise. After going from nail tech to nail tech her whole existence trying to find someone who could do the cute (and yes, sometimes elaborate) designs she kept seeing all over her socials, she set out one last time to find her nail tech soulmate. ​

Well, she found her. She was the greatest, but that price tag? Not so much. She was also moving and had to say goodbye to her beloved anyways. As the age old saying goes, she thought to herself, “there’s got to be a better way!”​And there is. ​She had scoffed at press-on nails her whole life, playing around with them growing up as one does, but never taking them seriously enough to actually wear a pair.

They fell off easily, got caught on things, looked bulky and you could, like, totally tell they were fake. ​Newsflash, acrylics are fake. Most women have fake nails. Press-ons were just like the low tier of the false nails movement. That is what a majority of ladies still think, too.​ After doing some extensive research on glues, methods and types of press-ons, she decided to give it a go, you know, as a grown up…​ Much to her surprise, after putting her research to the test, it stuck! Literally. She couldn’t get them off if she tried.

This is the part where she spent way too much money on buying handmade press-ons off Etsy, got tons of compliments on her mani everywhere she went, and couldn’t stop taking selfies and talking with her hands. And with that, she vowed to never pay salon price for an elaborate mani again. ​But that’s not the end.

No, our fervent leader is an artist with many outlets. She wanted to see if she could make her own press-on nails and do the art herself. It turned out to be so much fun and became her new hobby. She wanted to make sets for her friends and family, too. So she embarked on a new journey that all ends up here. ​

A marketing wizard during the day, she spent her nights creating her dream brand. Something funky, eclectic and loud! A brand that means something, stands out from the rest and provides other ladies and theydies access to a fresh dope set bursting with colors and art without the $230 price tag.

Thus, the birth of CULTVISION.

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CULTVISION

Artist, Writer, Designer, Creator. Copywriter + Content Strategist with a background in Digital + Social Media Marketing. Small Business Owner. Audiophile.